Our purpose is to move the world forward through the power of sport. Worldwide, we’re leveling the playing field, doing our part to protect our collective playground, and expanding access to sport for everyone. 

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Our purpose comes to life through key priorities: We build diverse, equitable, and inclusive teams and champion a transparent, responsible supply chain so people can thrive. We create opportunities for kids and communities to access resources so they can excel. And we innovate and scale more sustainable solutions to help protect our planet.