The Possibilities are Beautiful

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Our goals—Celebrating the role of beauty in our lives. Redefining how beauty is portrayed like in our Beauty & campaign. Supporting trailblazing causes. And driving more meaningful purpose for our brand, our company and our guests. Together, we will change what beauty means to the world.

Vision

To be the most loved beauty destination of our guests and the most admired retailer by our Ulta Beauty associates, communities, partners and investors.

Mission

Every day, we use the power of beauty to bring to life the possibilities that lie within each of us — inspiring every guest and enabling each associate to build a fulfilling career.

Values

We work toward our vision and mission with our values at the heart of everything we do.